The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Innovation expert Clayton M. Christensen explains why outstanding companies can do everything right yet still lose market leadership or disappear. Focusing on "disruptive technology," he shows why most companies miss new waves of innovation. The book presents rules for capitalizing on disruptive innovation, including when not to listen to customers, when to invest in lower-performance products with lower margins, and when to pursue small markets over larger ones. Essential reading for managers and entrepreneurs.