We Are All Weird

The one-size-fits-all factory-oriented world is disappearing fast. The rise of addressable tribes, mini-communities, and people obsessed with causes, hobbies and passions is changing politics, economics, marketing, manufacturing and everything else. You can fight to protect the status quo (and lose) or engage in the most important revolution of our time. This manifesto is a call to action for anyone who ever cared a lot about something.